INDIA: Arvind Brands Debuts Kids' Wear, Revises Distribution
Arvind Brands, a subsidiary of denim and garment maker Arvind Mills Ltd, has revised its distribution policy with the launch of a premium priced range of children's apparel for ages 0-12 in addition to its current brand, Lee Kids, which covers the ages 4-12. Arvind Brands is tying up with Healthtex, a long-established cotton casuals brand with the second largest share of the children's apparel market in the US, to produce the range which will be launched in October. Healthtex belongs to the US$5.5 billion VF Corp.
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