Arvind Lifestyle Brands has signed a licensing agreement with Iconix Lifestyle India for fashion label Ed Hardy.

The deal will see Arvind hold the exclusive multi-year license to manufacture and distribute Ed Hardy apparel and accessories throughout India. The line is expected to launch during autumn/winter 2013 with a new global product and price strategy.

"Ed Hardy is a well-known internationally recognised brand and enjoys the status of a 'cult classic' with massive fan following and a unique cutting edge image," said Arvind Lifestyle Brands MD and CEO J Suresh.

"We are thrilled to work with Iconix Lifestyle to bring Ed Hardy to India. As the brand rolls out in AW13 , we foresee a very successful launch. Ed hardy will also strengthen our portfolio in the youth segment."