Ascena Retail Group Inc, operator of the Dressbarn, Maurices and Justice stores, has named John Sullivan to the newly created position of executive vice president and chief operating officer.

He will be responsible for information technology, distribution, and human resources information systems across all brands - and will report to president and CEO David Jaffe.

Sullivan joins the company from QVC, where he was executive vice president and chief information officer. While at QVC, he drove a multi-year strategy to support its multi-channel business including a global website, warehouse management system, and a customer relationship management system that enabled strategic promotions, cross selling, and customer personalisation.

Before this, he was the senior vice president sourcing, systems and chief information officer for Liz Claiborne, responsible for the company's global information systems, merchandise replenishment, global apparel and accessories manufacturing, and customer service for both wholesale and retail operations.