Andrew Moore, chief merchandising officer for general merchandise at Asda and George said the company is in talks to expand the brand to Wal-Marts South African banner Massmart

Andrew Moore, chief merchandising officer for general merchandise at Asda and George said the company is in talks to expand the brand to Wal-Mart's South African banner Massmart

Wal-Mart's UK-based George clothing brand is set to have a presence in 24 countries by the end of September, driven primarily through online expansion.

The brand, currently available in the UK, Middle East, Japan, Chile, Canada and the Channel Islands, will expand online delivery across continental Europe to 24 countries by the end of the third quarter.

Speaking to journalists today (21 February), Andrew Moore, chief merchandising officer for general merchandise at Asda and George, said the retail group is also in talks to take the brand to Wal-Mart's South African banner Massmart, with both distribution and manufacturing to take place in the country.

The comments came as Wal-Mart's UK subsidiary Asda recorded a full-year like-for-like sales increase of 1%, rising 0.1% over the quarter ended 5 January.

Moore said the George brand had a "record year" for sales, profit and market share.

Parent company Wal-Mart also posted a 8.6% increase in net income over the quarter ended 31 January to reach US$5.6bn, from $5.1bn in the prior year period. Revenue grew 3.9% to reach $127.1bn.