Asda has selected a supply chain process platform from provider Manhattan Associates to support the growth of its online business Asda Direct.

The Supply Chain Process Platform (SCPP) will support a range of order and delivery options, which will extend as the project progresses. The platform will initially be at the Asda e-fulfilment centre in Ollerton, Nottinghamshire, followed by Asda distribution centres.

Paul Anastasiou, head of distribution for new business at Asda Direct, said: "What we needed was a supply chain technology platform that would allow us to continue along the growth trajectory we've experienced in recent years.

"We also wanted a systems platform that would allow us to enhance the overall efficiency of our distribution processes and offer complete visibility of inventory throughout our operation. Finally we wanted a supply chain technology platform that could integrate with our core systems and support our growth and range expansion goals."

The Wal-Mart owned retailer said Asda Direct has grown rapidly since it was launched four years ago and now expects to continue this trend by increasing revenue and expanding its product range.

Asda Direct offers clothing, electrical appliances, home furniture, toys, home entertainment products, garden and outdoor equipment as well as baby products.