Ashworth Inc, the designer of golf-inspired lifestyle sportswear, on Friday said that Per B Gasseholm has resigned from his position as executive vice president and chief operating officer to pursue other career opportunities.

Mr Gasseholm's primary focus had been the company's distribution centre operations, supply chain, and customer service functions on a global basis.

Ashworth says it has decided not to replace Mr. Gasseholm and has reassigned his duties to other executives in the company.

In addition, the company approved the appointment of Peter S Case to the position of executive vice president, chief financial officer and treasurer with immediate effect. 

Other changes that have been announced in Ashworth's merchandising and design department to improve future product line sell-through, and to improve future forecasting and inventory turns, include the promotion of Peter E Holmberg to executive vice president of merchandising, design and production.

In addition to their regular duties, Mr Case together with Mr Randall L Herrel Sr, the company's CEO, will oversee the operation of Ashworth's US embroidery and distribution centre in Oceanside, California.

Mr Holmberg will oversee the company's global sourcing and production departments and Mr Gary I (Sims) Schneiderman, the company's executive vice president of sales and marketing, will oversee the company's customer service department.