Ashworth Inc, a golf lifestyle apparel company, announced today that Randall L Herrel, Sr has been elected to the additional position of chairman of the board.

Herrel and his team have been successful in implementing strategies and initiatives which have improved operations and financial performance as well as increased the company's market share.

"Over the past two years, we have made a concerted effort to enhance our board of directors," said Herrel. "We have also instituted multiple initiatives over that same time period to improve our operational and financial performance. I believe we have assembled a solid board and I look forward to continuing to work closely with our directors as we build on our leadership position in golf apparel and grow sales in traditional retail channels."

Herrel has served as a director, president and chief executive officer since joining Ashworth in December 1996.