Sportswear and golf apparel designer Ashworth Inc today unveiled plans for its new $15 million United States Distribution Center which is being built on a 15.5-acre site in the Ocean Ranch Corporate Center in Oceanside, Calif, approximately 10 miles from Ashworth's current facilities.

The new Distribution Center is expected to be operational in early 2004 and has been commissioned to support the company's existing Ashworth and Callaway Golf Apparel business and future growth.

At 200,000 square feet, expandable to 300,000 square feet as needed, the two-story structure will be nearly double the size of the company's current Carlsbad Distribution Center.

Randall L Herrel Sr, chairman and chief executive officer, said a new “material handling system is being designed to take advantage of the improvements in computer technology which have occurred over the past few years, which we believe will provide significant productivity increases."