USA: Atomic Soccer Kicks Off Brand Management Study
Both Atomic Soccer and TSET management agree that the valuable Kellogg MBA group's work will only help to further bolster Atomic's progress.
The purpose of the brand study is to conduct a detailed market analysis of Atomic Soccer's customer base and products, and to provide strategic recommendations for future brand development of its two brands - "Atomic" and "BAHR Athletic." The group of four Kellogg MBA students will conduct interviews with Atomic customers, sales reps and resellers, while gathering sports apparel industry-marketing and sales data. By late August, the Kellogg MBA group will present a final report to Atomic and TSET management and their fellow students.
"We chose Atomic Soccer for our study based on some key fundamentals," said the Kellogg MBA group member, Joe Haselow. "We needed to study a product introduction that was exciting to our group - we wanted something that we would all find exciting and where our efforts could make an impact. We also wished to work in a setting where management was genuinely committed to the process. Atomic's rapid sales growth and energetic management team make a good fit for us."
Atomic president Todd Ragsdale commented: "I am really excited to work with the Kellogg MBA group on this brand management study. With participation in soccer and enthusiasm for the sport reaching an all-time high, the US soccer apparel market is ripe for this kind of thorough analysis. I'm just glad that they chose us as the focus company instead of one of our competitors."
The Kellogg Graduate School of Management is currently ranked No. 2 in the world by BusinessWeek in its annual survey of top business schools. The Kellogg business school is known throughout the world for its world-class faculty, as well as its outstanding marketing, brand management and finance curricula.
About Atomic Soccer
Atomic Soccer, with headquarters in Madison, Wisconsin, makes and distributes soccer uniforms under the "Atomic" label, and basketball, volleyball, Lacrosse, and hockey uniforms under the "BAHR" label. Atomic Soccer's product lines are sold through independent sales representatives, soccer specialty shops and screen printers. Close relationships with its sales representatives and customers, as well as control over its sewing operations enables Atomic Soccer to keep abreast of trends and opportunities in the sports apparel market.
TSET acquires or invests in select technologies and business opportunities for its own account and through its strategic business development and representation relationships facilitates select transactions being undertaken by others. TSET continues to evaluate acquisition and investment opportunities in medical, healthcare, environmental and other technologies and businesses. More information about TSET is available on the Internet at www.tset-net.com or by calling TSET Public Affairs and Investor Relations at 801-265-8670.
Participation by the Kellogg MBA team does not constitute an endorsement of Atomic Soccer nor its product lines by either the Kellogg Graduate School of Management or Northwestern University.
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