MALAYSIA: Audrey Shifts Lingerie Focus To Retail
Leading women's underwear producer Audrey International Bhd has announced plans to phase out its manufacturing operations as it looks to focus its efforts on its retailing business instead.
The company revealed that to help achieve that goal it has agreed a $13.1 million deal to acquire Anakku Holdings Sdn Bhd, a wholly-owned subsidary of Perak Corporation Berhad, which will boost its retail presence.
Chairman, Arshad bin Ayub, commented: "The group would like to focus on its core competency, ie: the retailing business, as we believe we can achieve greater competitive advantage through continuous outsourcing and the phasing out of manufacturing operations."
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