UK: Avery Dennison launches surface effect labels
Avery Dennison Corporation has launched a range of labels and trims with a new surface effect that add a distinctive touch to branded garments.
The new technique can be applied to all Avery Dennison woven edge polyester tapes where it creates a non-uniform, random crinkling effect that adds texture and definition.
The effect is said to be highly durable - and has been tested through 50 home launderings at 40°C and dry-cleaning.
Surface effect tapes and labels can be printed in up to six colours to maximise impact for a range of branding applications, from women's, men's and formal wear through to kids' wear, casual wear and intimates.
"Labels and trim with this eye-catching surface effect offer a new look that will enhance and add value to garments," says Chris Caldwell, marketing manager, printed fabric label at Avery Dennison.
"The finish is unique but has minimal added cost, making this an affordable and desirable solution."
UK fast fashion chain Primark has confirmed to just-style that its long-serving head of finance, Paddy Prior, will be retiring to make way for a new chief financial officer (CFO)....
Chinese apparel trading and sourcing company Indochine Textiles has signed on to WFX on-demand product development software in order to streamline its global operations under a single web-based tool....
- VF Corp confirms interest in Africa sourcing
- Will Amazon take over the US apparel market?
- G-Star RAW pushes the boundaries of denim
- US groups seek workable apparel provisions in TPP
- Pakistan textile mills fear rash of closures
- VF Corp ups guidance on "strong" Q2
- Metallised thread for "revolutionary" RFID tag
- Under Armour secures Germany and Austria deals
- Manufacturing in China falls to 15-month low
- Millennials "changing the game" for hosiery
- Ethiopia – the emerging textile and clothing industry
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, and Contact Details
- Management briefing: Factory safety and auditing: The key challenges
- Global market review of workwear - forecasts to 2019
- Global market review of denim and jeanswear – forecasts to 2020