Avery Dennison RFID has promoted Maggie Bidlingmaier as its global sales and marketing director.

Bidlingmaier was most recently responsible for sales and marketing efforts for the company in the US and Europe. She joined the technology firm's RFID division in 2004.

"Avery Dennison RFID has experienced significant sales growth," said John "Jack" Farrell, VP and general manager of Avery Dennison RFID.

"Maggie will build on our strong performance and industry leading inlay product portfolio to expand our presence globally as RFID technology and the industry move into a new business cycle where customers are investing in RFID because a proven return on investment has been established."