RFID solutions specialist Avery Dennison has signed a licensing deal with Round Rock Research that will see it accelerate the adoption of radio frequency identification (RFID) at the item level.

Round Rock, a technology research and patent licensing firm, has entered into the deal with the Avery Dennison Retail Branding and Information Solution subsidiary of Avery Dennison to facilitate further adoption of item-level RFID tags, labels, and readers by US-based apparel retailers and brands.

"RFID adoption in the apparel industry is accelerating around the world due to the strong investment case and fundamental advantage it affords retailers to better manage inventory and serve customers," said Shawn Neville, president of Avery Dennison RBIS. "This license agreement, along with our significant investments in RFID innovation, manufacturing capabilities and market development, positions us to lead the accelerating adoption of RFID in the US and around the world."

Item-level RFID in apparel retail is designed to "significantly" improve inventory visibility and accuracy, which results in higher inventory productivity and better enablement of omni-channel retail, according to Francisco Melo, the firm's vice president of Global RFID. It also "improves the overall consumer experience", he says.