Rock singer Avril Lavigne will launch an apparel and jewellery collection to be sold exclusively at Kohl's in the US this July, with additional opportunities currently being explored internationally.

The singer has tied up with Jerry Leigh, the manufacturer responsible for building brands for other prominent music personalities, to form the junior's lifestyle brand - called Abbey Dawn.

"Following the success of Gwen Stefani's Harajuku Lovers, tokidoki and our long standing relationship with Disney, the partnership with the multi-talented Lavigne was a natural succession," says Andrew Leigh, president of Jerry Leigh.

A statement said the collection will be updated every 60 days with new prints and pieces for juniors, and that additional categories will be added including shoes and bags. The first collection will be sold in nearly 1,000 Kohl's stores in the US to coincide with back-to-school shopping.