Bailey started his new role as CEO of Burberry today (1 May)

Bailey started his new role as CEO of Burberry today (1 May)

Christopher Bailey has formerly started his new role as CEO of Burberry, six months after Angela Ahrendts said she would step down to take up a new role with Apple. 

The move, which was first announced in October, came as the British luxury brand booked a 14% increase in first-half revenues. 

Ahrendts stepped down yesterday (30 April).

Bailey, who joined Burberry in 2001, retains his role as chief creative officer. He has overseen all consumer-facing activities, including product design and development, creative marketing, store design, consumer technology and digital innovation.

Last month, Burberry re-emphasised the growth opportunities it sees in China, after reporting a double-digit increase in second-half sales to GBP1.30bn (US$2.18bn).