UK-based outerwear clothing company J Barbour & Sons Ltd has sold its French wholesale operation to The Lifestyle Company, as it seeks to strengthen its distribution network in the country.

"We know Barbour products very well as we already sell them and we have ambitious projects for this prestigious brand," said Michel Roueau, CEO of The Lifestyle Company, which also distributes the Fred Perry brand in France.

Now over 100 years old, Barbour is a family owned company with 11 retail shops in the UK, and a presence in 40 countries worldwide.

"The purpose of this operation is to efficiently strengthen our distribution network in France and the quality of services offered to our customers," explained Brenda Readman-Bell, Barbour group finance director.

International law firm Watson, Farley & Williams advised on the sale.