Sportswear company Basicnet has acquired a 50% stake in Anzi&Besson in a deal designed to relaunch and promote the historic skiwear brand.

Basicnet said the brand would be "wholly integrated" into the group's activities following the agreement signed with Giuliano Besson.

Basicnet chairman Marco Boglione said the deal reflected the company's value-creating strategy, adding that Anzi&Besson had "lost its shine and competitive edge".

"I have known Giuliano Besson for many years and I am sure he will find an excellent agreement with the world of Basic," Boglione added.

Besson said he was "happy and honoured" by the deal, which sees Basicnet become the exclusive worldwide licence-holder of the brand name.

"[This agreement] constitutes the best conditions for the commercial relaunch of the Anzi&Besson brand," he added.