US: BCBG Max Azria inks swimwear license with Trimera
By Leonie Barrie | 18 July 2012
Women's wear firm BCBG Max Azria Group has inked a licensing deal with Trimera Group to market and distribute its swimwear globally, including lines from BCBG Max Azria and BCBGeneration.
Trimera Group will manufacture and distribute products through BCBG Max Azria Group retail stores, ecommerce, as well as specialty stores and department stores globally from November 2012.
BCBG Max Azria has over 1200 retail outlets worldwide, including six retail outlets in Germany.
"Trimera Group is an expert in swim, so the partnership will be a win for us both," said Max Azria, founder, designer and CEO.
Montreal, Canada based Trimera Group owns the Gottex group as well as other swimwear brands like Fantasizer and Body Wrap, and produces licensed brands including Team Canada, NHL, Sean John and Affliction. It also distributes the Liz Claiborne brand in Canada and operates retail franchises in Israel, including Zara, Pull & Bear, Massimo Dutti and Bershka.
Earlier this year it opened two domestic development and production facilities to speed the time it takes to commercialise, test and launch products.
BCBGMAXAZRIAGROUP and Trimera Group Announce Licensing Agreement for Women’s Swimwear
NEW YORK--BCBGMAXAZRIAGROUP and Trimera Group have announced a licensing agreement for Trimera Group to market and distribute BCBGMAXAZRIAGROUP’s swimwear globally, including lines from BCBGMAXAZRIA and BCBGeneration. BCBGMAXAZRIAGROUP is a leading designer, retailer and distributor of women’s apparel and accessories and has chosen Trimera Group, a leader in the swim industry, to develop and produce the branded line of swim products. The BCBGMAXAZRIAGROUP swimwear lines will be infused with a blend of classic and contemporary and the premium aesthetic appeal BCBGMAXAZRIAGROUP has become known for.
Trimera Group will manufacture and distribute these products through BCBGMAXAZRIAGROUP retail stores, ecommerce, as well as Specialty stores and Department stores globally. The company has over 1200 retail outlets worldwide, including six retail outlets in Germany. Products will launch at the Miami Swim Show and will be offered in store November 2012.
“We are designing for every woman. Our focus has always been to make women look and feel fabulous while keeping the process of getting dressed effortless. Our women do it all and need chic, easy options that match their fast-paced lifestyles, so an expansion into swim was a natural fit. Trimera Group is an expert in swim, so the partnership will be a win for us both,” said Max Azria, founder, designer and CEO of BCBGMAXAZRIAGROUP.
Dan Elituv, Chairman of Trimera Group said, “We are pleased to include BCBGMAXAZRIAGROUP, including BCBGMAXAZRIA and BCBGeneration in our portfolio of brands. Trimera Group’s focus is on delivering great design and innovation to the consumer unwilling to compromise on either. I believe this message is extremely relevant to BCBGMAXAZRIAGROUP and look forward to introducing the lines at the Miami Swim Show this summer.”
Original source: BCBGMAXAZRIAGROUP
Sectors: Apparel, Manufacturing, Retail, Sourcing
Companies: BCBG Max Azria, Claiborne, Zara, Massimo Dutti
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US: BCBG Max Azria inks swimwear license with Trimera
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