Women's apparel designer and retailer Bebe Stores Inc on Monday named Ferrell Ostrow vice president of store operations.

The California-based operator of more than 170 stores said Ferrell had been acting vice president of store operations since February and had served as the vice president of loss prevention since March 1999.

Bebe chairman and CEO, Manny Mashouf, commented: “Ferrell has helped Bebe to achieve the highest level of loss prevention and set a new standard in the retail industry. I now look forward to his leadership in achieving similar standards in Bebe store's retail operations."