Bebe stores Inc, designer of contemporary women's apparel, has today reported retail sales of $20.4m for the month ended January 31, 2001, an increase of 21.4 per cent over sales of $16.8m for the month ended January 31, 2000. Same store sales for January decreased 1.5 per cent over the comparable period of fiscal 2000. Prior years' same store sales decreased 2.5 per cent for January 2000 and increased 32.6 per cent for January 1999.