US: Bebe unveils Pussycat Dolls lingerie line
By just-style.com | 3 December 2008
Bebe Stores has signed up with pop group the Pussycat Dolls to launch a new lingerie range: Pussycat Dolls Shhh… by Robin Antin.
The collection, the girl group's first lingerie line, is being launched in select Bebe stores across the US this week, and is also available online at bebe.com.
The range, designed by group creator Antin, has a nautical theme, also featuring animal prints, rock-and-roll styles and frills.
"I really went back to our roots, went back to our costumes from our original shows," said Antin.
"The Pussycat Dolls are known globally for their bold lyrics and chic style that personifies a sexy, self-assured and independent spirit - a perfect complement to our Bebe brand," said Bebe CEO Greg Scott.
Companies: Bebe Stores
View next/previous articles
3 Dec 2008 -Currently reading -
US: Bebe unveils Pussycat Dolls lingerie line
Related articles
Read more on this hot issue
Faced with slowing sales in Western markets, lingerie firms are increasingly focusing on emerging markets like Russia and Asia for growth. According to new research, both China and India are likely to see a double digit hike in lingerie sales over the next three years.
There are currently no comments on this article
Be the first to comment on this article