Uli Becker is to step up from the post of chief marketing officer to take over as Reebok president and CEO, parent company Adidas has announced.

Becker, who began his Adidas career in 1990 and who has been chief marketing officer at Reebok since 2006, replaces Paul Harrington from 1 April.

Harrington, who has spent more than 12 years at Reebok, including more than two years as president and CEO, is relocating to California "to pursue new career and business opportunities there", said Adidas, which today posted FY profits up 14% after a buoyant Q4.

Herbert Hainer, chairman and CEO of the Adidas executive board, wished Harrington all the best for the future.

"He played an instrumental role in managing the integration of Reebok into our group and laid the foundations for the repositioning of the Reebok brand worldwide," said Hainer.

He added that Uli Becker is now tasked with taking "the revitalisation of the Reebok brand to the next level, both internationally and in the US."

In today's full-year financial report, Adidas reported that sales at Reebok fell 6% to EUR2.333bn during 2007.

However, the company was able to boost Q4 net income by 63% thanks to improved cost synergies between the Adidas and Reebok brands.