INDIA: Ben Sherman in talks for distribution deal?
Oxford Industries-owned fashion brand Ben Sherman is reportedly in talks to distribute its clothing through a local partner in India.
According to India's Economic Times, Ben Sherman has held talks with AV Birla-controlled Madura Garments.
Spokespeople for Ben Sherman were not immediately available to comment when contacted by just-style.
AV Birla Nuvo director Viram Rao told the newspaper: "Madura Garments is working on its international brand strategy.
"As a part of this exercise, we are evaluating international brands which are likely to fit in the strategy. So far, we have not signed or reached an agreement with any brand."
Madura Garments is a domestic leader in premium formal men's wear and smart casuals, and already has one international licensing tie-up, with Esprit.
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