Benetton India is to enter the Indian footwear market in a joint venture with the DCM group. Mr Natalino Duo, managing director, DCM Benetton India, told the Hindu Business Line that a series of Benetton shoes have been soft-launched in a few select company stores. "We have opted for a soft launch because we want to try out the acceptance level of our customers. That is why we have chosen to place the footwear in a small number of outlets," Mr Duo said. The shoes are being sold through about 10 Benetton outlets for now, but will be available at each of the 84 Benetton stores within four to six months.