UK: Berghaus standardises men's and women's sizing
Standardised sizing should benefit Berghaus by greater customer satisfaction and full price sell-through
Outdoor performance clothing and footwear specialist Berghaus is taking steps to standardise the sizing and enhance the fit and design lines of its men's and women's garment ranges.
The company has initially committed to use AlvaForm technical fit mannequins across its product development and design teams in its Sunderland-based global headquarters in the UK.
Future plans include rolling them out to its office in Hong Kong and international supply base.
The forms being used are from Alvanon's EU series, which are created from the body scans of over 50,000 European male and female consumers aged between 20 and 40 years of age.
Each will feature the Berghaus logo and have collapsible shoulders and hips with detachable left leg, shoulder caps and arms for ease of use and a soft belly to accurately represent the yielding properties of the human waist.
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