UK: Berghaus targets China with 200-store plan
Outdoor apparel brand Berghaus has announced plans to enter into the Chinese market next year after signing an exclusive licensee agreement with Hong-Kong-based Symphony Resources.
From autumn 2009, Symphony will aim to develop 200 dedicated Berghaus stores, as well as sell through specialised retail across China.
Pentland Group-owned Berghaus signed an initial deal for six years with Symphony, following its 12 month search for a suitable partner for the country.
Richard Cotter, Berghaus brand president, said: "Symphony Resources Ltd is a fantastic licensee option for Berghaus as the company brings with it vast experience of managing and licensing major brands in the Chinese market.
"The team there has an extensive network throughout the main provinces, along with the production, marketing and wholesale expertise to deliver our vision in China.
"As Berghaus continues its development into one of the world's top five outdoor brands, Asia will be a key territory.
"We have already made great progress in Japan and South Korea and have also created Berghaus Asia, a self-sufficient division based in Hong Kong that is an invaluable resource to support our Far East activities.
"Over the next few months, we will be working with the team at Symphony Resources to build their understanding of our brand and plan for a successful first season in the Chinese market.
"Suffice it to say, everyone at Berghaus is very excited about the huge opportunity that this deal presents."
Last month Berghaus announced plans to open its second flagship store in the UK, located in Covent Garden, London, which is due to open for business in October.
At the same time, the company appointed Matt Kemp as head of global retail and promoted Mike Clark to retail operations manager.
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