Since its launch in November 1999, Soho Shoe Salon, an online retailer of large sized designer women's shoes has claimed resounding success. The company continues to search and provide for secure online purchases of designer shoes and accessories for women wearing tall or large sizes. Focusing on the large sized specialty market has enabled Soho Shoe to grow at a fast pace unencumbered by competition from large-scale shoe retailers. The large size niche market is growing rapidly. Shoe sites like Shoes on the Net have found their hard-to-find sections have recorded averages of 10,000 hits per day. Soho Shoe Salon,