Australian surfwear brand Billabong has appointed Mark Weber as vice president of men's global merchandising and design.

Weber most recently served as president at eyewear company Raen Optics. Prior to this, he held various roles at Hurley in sales, global brand marketing, global commerce and global merchandising. 

He will join Billabong on 17 March based in California, and report to global Billabong brand president, Shannan North.

CEO Neil Fiske said the appointment "further strengthens our global brand Billabong team". 

Last month, Billabong reported its fourth consecutive half-yearly loss, hurt by reconstruction costs and weakness in its international operations.

A month earlier, the company, which has been mired in uncertainty for over a year revealed it would consider selling its e-commerce businesses.