Arvind Lifestyle Brands will market Billabongs products in India

Arvind Lifestyle Brands will market Billabong's products in India

Australian surfwear brand Billabong has signed a distribution agreement with Arvind Lifestyle Brands, a subsidiary of Indian textile and apparel major Arvind Ltd.

Under the deal, Arvind will market Billabong's products through standalone stores and shop-in-shops in department and multi-brand stores.

Arvind said the move will enhance its strong position in the youth segment. In turn, Billabong said it will leverage Arvind's expertise to build its presence in this important emerging market. 

"Arvind has licensing relationships with a number of international partners and has grown many international brands into market leaders in India," said Phil Nicole, general manager of Asia at Billabong. We are therefore convinced that we have found in Arvind a great partner for Billabong as we seek to further grow our Asian operations."

Arvind, which operates 730 stores and 650 shop-in-shops in India, has licensing deals with international brands including Nautica, Arrow, Cherokee and Geoffrey Beene.

The apparel manufacturer and retailer said it aims to generate revenues of INR50bn (US$1.47bn) from its brands and retail businesses in the next five years.