Australian surfwear brand Billabong has appointed Peter Myers as group chief financial officer, replacing Craig White who resigned last month.

The company said Myers has extensive experience working on a number of successful and complex transactions including IPOs, takeovers, refinancing and acquisitions.

He has also held various senior executive positions at media group APN News & Media and Network Ten.

"Peter has over 30 years experience and insight at both a corporate and an operational level," said Billabong CEO Launa Inman. "He understands the company's current position, has a deep understanding of working with a wider team in implementing transformational strategies and will make a valuable contribution."

The appointment comes after Billabong opened its books to a consortium comprising board director Paul Naude, the former head of Billabong's Americas business, who is teaming up with New York-based private equity firm Sycamore Partners.

They made an AUD524m (US$549.8m) takeover bid for the company at the end of last year.

Last month, the struggling brand lowered its full-year forecast for earnings before interest, tax, depreciation and amortisation (EBITDA) to between AUD85m and AUD$92m.