Australian-based boardsports maker Billabong International Limited is to implement the Lawson fashion solution to help improve its global supply chain operations and efficiency.

The Lawson QuickStep Fashion enterprise resource planning (ERP) solution will enable Billabong to manage manufacturing and distribution for each of the brands in its wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil.

It should help the firm gain greater supply chain visibility and provide easier access to critical information across the business. This, in turn, will help create a demand-driven model that delivers greater business agility.

 With international headquarters located in Burleigh Heads, Queensland, Australia, Billabong sells boardsports apparel, accessories, eyewear, wetsuits and hardgoods designed for surfing, skating, wakeboarding and snowboarding. Brands include Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9, DaKine and RVCA.

"Over the past decade, our global acquisition strategy of both brands and retail banners has fuelled strong growth across key international markets," says Craig White, CFO for Billabong.

"As our business continues to expand, our aim is to maintain the integrity of our brands, as well as our commitment to customers in the global boardsports sector."