USA: Billboard Campaign Targets Textile Voters
Billboards, bumper stickers and yard signs have been paraded in North Carolina as part of a 14-month long marketing campaign to highlight the plight of the textile industry.
The message "Stop Sending Jobs Overseas. Fix Trade Policy Now! Register. VOTE!" has been designed by textile trade groups to encourage voters to make US trade policy a major election issue.
The American Manufacturing Trade Action Coalition, the National Council of Textile Organizations and National Textile Association are behind the campaign.
Officials in other states, such as South Carolina, are launching similar efforts.
The textile industry plans to file petitions with the government later this week, requesting the implementation of China safeguards on a series of garments.
It argues that 650,000 US apparel and textile jobs, as well as 30 million worldwide, eventually could be wiped out if China is allowed to dominate production with lower-cost goods.
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