Collective Brands’ Performance and Lifestyle Group (PLG) has appointed Rick Blackshaw as president of its Keds footwear brand.

Blackshaw, most recently general manager of the Chuck Taylor All Star division of Converse, takes over immediately from Kristin Kohler Burrows, who has left to pursue career opportunities closer to her home in New York.

Blackshaw, whose extensive footwear experience includes stints with Converse, Timberland and the former Avia division of Reebok, will head all functions of the Keds team, including product design and development, sales, marketing, merchandise planning and operations.

“His background and achievements in the footwear industry are impressive, including generating significant growth across multiple brands,” said Gregg Ribatt, president and CEO of Collective Brands PLG.

“We look forward to his leadership and valuable contributions to our Keds brand as we drive market and product category expansion and share this iconic American brand with more and more consumers across the globe.”