The boss of department store giant Bloomingdale’s has called for more "newness and excitement" in the US retail market.

Speaking at the World Retail Congress in Berlin, Michael Gould said Bloomingdale’s had referenced European fashion brands – such as All Saints – as an example of how to deliver freshness.

Gould used the UK retailer as an example of how it was possible to bring in a line to the US market that consumers had not heard of. "The customer is very smart, and a lot smarter than sometimes we think she is," he said.

“Our future is in the states,” Gould added. “There are opportunities outside the states, but that’s not going to be our focus.”