USA: Blue Martini Software To Launch Saksfifthavenue.com
By Company Press Release | 28 September 2000
Blue Martini Software, Inc (Nasdaq: BLUE), a provider of enterprise software applications, today announced that Saks Incorporated, a $7bn luxury brands retailer, and the parent company of Saks Fifth Avenue stores, has selected Blue Martini Software to synchronise commerce, improve customer retention, and build cross-brand recognition. Recently, Saks Direct, which includes the Folio and Bullock & Jones catalogs, launched its first major venture into the online retail space with
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