Online retailer Bluefly has selected ATG Commerce solutions to re-launch its online store and drive a more personalised approach to selling designer fashions to a rapidly expanding base of customers.

By implementing ATG Commerce, ATG Merchandising, ATG Commerce Assist and ATG Campaign Optimizer, Bluefly will bolster its e-commerce presence and provide customers with a personalised shopping experience for navigating through its catalogue of more than 350 top American and European designers.