Bluefly, Inc. (NASDAQ SmallCap:BFLY), a leading online outlet for designer fashions and home furnishings (www.bluefly.com), announced today that its conference call to review second quarter 2000 financial results will be broadcast live over the Internet on Wednesday, August 9, 2000 at 4:30p.m., Eastern Standard Time.

Listeners can tune in to the live webcast at the investor relations page of Bluefly's web site, or at one of the following sites: www.broadcast.com, www.streetfusion.com, www.vcall.com or www.streetevents.com. In addition, an archived version of the conference call will be available at each Web site.

Bluefly is a NASDAQ SmallCap public company headquartered in New York City, in the heart of the fashion district. Distinguishing itself with discounts of up to 75%, products from more than 300 designers and a 90-day money back guarantee, Bluefly.com aims to be the world's first full service outlet store for designer fashions. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products that are available for sale and match their interests. The online merchant has established strategic alliances with many of the most visited Web Sites and portals including AOL, Excite, Lycos, MSN, Netcenter, Tripod, Women.com and Yahoo!. For more information, visit www.bluefly.com.