USA: BlueLight.com Launches Online Back To School Store
BlueLight.com has launched a back to school web store on the BlueLight online shopping site (www.bluelight.com). The store aims to be a one-stop, comprehensive solution for finding everything any student needs - from clothes to music to dorm-size appliances. The BlueLight Back to School web store opened on July 22 and will close on September 3." The e-store contains products ranging from apparel to electronics and includes clothing and gear from Kmart brands like Route 66 and jr-s.com. Based in San Francisco, BlueLight.com claims to be the first e-commerce company to fully integrate the assets of a real-world retail partner, Kmart Corporation, with its own online resources. BlueLight.com's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday and other nationally recognized brands. BlueLight.com's e-commerce site is supported by its Totally Free Internet Service, which has more than three million subscribers. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc and a relationship with Yahoo! Inc. For more information visit
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Unlocks for the future fashion sourcing landscape
- EU eyes mandatory due diligence for apparel supply
- Geo-political uncertainty and how to survive it
- What TTIP might mean for US, EU textiles & apparel
- Where next for Corporate Human Rights Benchmark?
- Li & Fung forms supply chain partnership with PVH
- US Q4 in brief – Finish Line, Oxford Industries
- Sears has "substantial doubt" of future
- World Bank commits $57bn to sub-Saharan Africa
- Target unveils "ambitious" store re-design plans
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective