BlueLight announced today the launch of its new Route 66 and web stores on the online shopping site. Until today both the top-selling Route 66 and clothing lines were exclusive in Kmart stores. This marks the first time these popular brands, featuring high-quality clothes under $25, will be available on the web. By optimizing the strengths of its investment partners and advanced Internet technologies, BlueLight has created a different kind of online shopping site. Consumers are able to shop for items such as apparel, sporting goods, and houseware. When the full shopping site launches this fall, consumers will be able to browse through hundreds of thousands of products. Based in San Francisco, is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 32 million Americans who visit a Kmart retail location each week.BlueLight's shopping site features thousands of products across multiple categories. BlueLight is supported by the BlueLight FREE Internet Service, which is the fastest growing Internet service in the US with more than three million subscribers after just seven months. was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc. For more information visit