The new chief executive of leading Australian footwear manufacturer Blundstone – famous for its gumboots and elastic-sided shoes - said today he wants to have a greater presence in the lucrative Asian market.

Steve Gunn told The Age newspaper he wants to boost the company's export revenue and plans to expand its current footwear range to include a collection of casual shoes for women.

"I guess where it becomes lucrative for us and opens up markets is in Asia. At the moment we only export to Asia in dribs and drabs," he told the Melbourne-based newspaper.

He added: "Domestic growth targets for the next five years average about nine per cent per annum and for overseas markets about 13 per cent."