Bogart will lead the brands design team

Bogart will lead the brand's design team

Brigitte Bogart is re-joining US women's wear retailer Bebe Stores after an absence of more than three years, to the newly-created role of executive vice president of design and product development.

The company said Bogart will lead the brand's design team and report to recently appointed CEO Steve Birkhold.

As senior design director, Bogart was one of the first designers recruited to Bebe when the brand opened its first design studio in Los Angeles in 2001, and remained in the post until 2009.

Most recently she was founder of LHM Design, which designed women’s apparel sold in high-end contemporary retailers. She has also held senior design positions at Arden B (a division of The Wet Seal) and Laundry by Shelli Segal.

"Brigitte has unique insight into the fashion sense of the Bebe woman, plus an exceptional ability to identify and interpret trends. She is a proven design and product development leader, and she will be very influential with our heightened focus on innovation," said Birkhold.