Retailer The Bon-Ton Stores has signed an exclusive licensing agreement with Tharanco Lifestyles and designer John Bartlett for a private label collection of men’s apparel and accessories.

The line, designed by Bartlett and sourced, manufactured, distributed and marketed by Bon-Ton, will be launched in autumn 2011 with an extensive collection of separates.

The launch will be accompanied by a media and marketing programme, including personal appearances by Bartlett.

“The line for Bon-Ton will echo the John Bartlett brand, which is synonymous with classic, well-tailored American sportswear,” said Bud Bergren, Bon-Ton president and CEO.

“John’s collection will make an exciting addition to our extensive portfolio of exclusive private and national brand offerings our customers continue to appreciate.”