boo.com , the fashionmall.com subsidiary, will be back in action on Monday, 30 October 2000."The premise of the new boo.com is an unbelievably exciting one," says Kate Buggeln, president. "In recent months, we've had on and offline conversations with past and future boo.com visitors. It is clear that the boo.com community thrives on the exchange of dialogue about individual style and opinion. On the new boo.com this will allow for the evolution of trends and ideas in the world of fashion and lifestyle."