Brand Matter has inked an exclusive licensing deal with Bernette Textile Co for its Caribbean Joe branded men's and boy's sportswear apparel.

The sportswear range will include knitwear, wovens, sweaters and casual bottoms, activewear and outerwear, which will be sold via US department and specialty stores. Bernette has also hired the sales and design team from the former licensee.

"Brand Matter has been consistently adding strong new licensing partners and categories to our stable of owned and managed brands," said Brand Matter, LLC president Rick Platt, adding that Bernette Textile "clearly understand the Caribbean Joe brand DNA and are working diligently to transition the current business.”

Jeff Siskind, Bernette Textile Company President added: "As a company we have been looking for a genuine casual collection sportswear brand to add to our group of prominent licenses."