Braun's Fashions Corporation (Nasdaq: BFCI) today announced that its Board of Directors has authorized a change in the Company name from Braun's Fashions Corporation to Christopher & Banks Corporation. The name change will be presented for approval at the Annual Shareholder's meeting on July 26, 2000.

If the name change is approved by shareholders, the Company's new Nasdaq stock market ticker symbol will be "CHBS."

Bill Prange, Chairman and Chief Executive Officer of Braun's commented, "We are very excited about the opportunity to identify our Company name more closely with the Christopher & Banks brand. Our stores exclusively feature Christopher & Banks merchandise, and part of our success is attributable to the fact that our Christopher & Banks brand has gained tremendous recognition and loyalty among our customer base."

Mr. Prange continued, "Last year, we opened 33 new Christopher & Banks stores and converted 23 existing Braun's stores to the Christopher & Banks name. In our current fiscal year, we plan to open approximately 35 new Christopher & Banks stores and we anticipate that additional remodels and name changes will enable us to operate approximately 50% of our stores under the Christopher & Banks name by December 2000. By December 2002, we expect to convert substantially all the remaining Braun's stores to the Christopher & Banks name."

Mr. Prange concluded, "This is a very exciting time in the life cycle of our Company, and our decision to change our corporate name highlights our strategy of further leveraging our brand equity to position the Company for future growth."

Braun's Fashions Corporation is a Minneapolis-based specialty retailer of women's clothing and accessories providing exclusive fashions under the Christopher and Banks label. Presently, the Company has 241 stores operating in 27 states, located primarily in the northern regions throughout the United States.

This release contains forward-looking statements regarding future performance of the Company. The achievement of such results is subject to certain risks and uncertainties, including changes in economic, market and weather conditions, the effect of consumer tastes and spending habits, the realization of expected economies gained through the use of private label and direct import merchandise, management of growth and other factors outside the Company's control, including factors discussed from time to time in the Company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof. The Company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that may arise after the date hereof.