US: Brian Atwood moves from Jones Group to Steve Madden
Nearly two years after selling his business to The Jones Group, footwear designer Brian Atwood has bought it back and entered into a strategic partnership with Steve Madden instead.
The deal, the terms of which have not been disclosed, includes the Brian Atwood designer and the B Brian Atwood contemporary brands.
Atwood will have full operational and creative control in the design, production and distribution of the Milan, Italy based Brian Atwood designer collection and will continue as an owner and chief creative officer at the Brian Atwood intellectual property.
The partnership is expected to leverage Steve Madden's global brand building expertise, strategic vision and relationships to drive strategic growth and category expansion.
The brand will transition from The Jones Group for spring 2015 deliveries.
Steve Madden offers a range of footwear and accessories for women, men and children under its own brands, under license, and under private label brand names for various retailers. The company also operates 121 retail stores.
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