The British Fashion Council (BFC) has unveiled plans for a new men’s wear showcase event this summer called London Collections: Men.

Held on 15-17 June, the event promises to be a showcase of British brands and businesses and is a development of the Men’s day held during London Fashion Week.

It will also include showcases of emerging talent sponsored by Topman and Fashion Forward, and will feature designers such as Margaret Howell, brands such as Aquascutum and Savile Row tailors Richard James and E Tautz.

Fashion 2012 Menswear Committee chair Dylan Jones will oversee the plans, helped by a committee including Christopher Bailey, David Furnish, Tom Ford and Simon Fuller.

“The men’s wear industry has been growing from strength to strength in past years and this is true testament to this,” said Harold Tillman CBE, chairman of the BFC.

“London Collections: Men will not only be a showcase for brands and designers, but will form a cross-cultural programme creating a festival for men’s wear in what will be a truly exciting year for the UK.”