US: Britney Spears fronts Candie's spring campaign
By just-style.com | 18 February 2010
Britney Spears is to front Iconix Brand Group's spring marketing campaign for junior brand Candie's, available at Kohl's Department Stores.
The 'Britney Spears Through the Lens' campaign will see the singer pictured through the cameras of three famous photographers - Annie Leibovitz, Mark Seliger and Terry Richardson, who shot the singer at Paramount Studios in Hollywood late last year.
The campaign will debut with a four-page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com.
Leibovitz's photograph features Spears against an industrial backdrop, Richardson photographed Spears on a plain white set, while Seliger created shots including a French burlesque-inspired pink dressing room and a custom-designed pink Harley-Davidson motorcycle.
The campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail. Candie's 'Only at Kohl's' marketing campaign was created by the Iconix in-house marketing team in partnership with Leibovitz, Seliger and Richardson.
Spears has enjoyed five number one albums in ten years as well as 23 Top 40 hits on the US Billboard pop singles chart.
View next/previous articles
18 Feb 2010 -
18 Feb 2010 -
Currently reading -
US: Britney Spears fronts Candie's spring campaign
18 Feb 2010 -
Related research
Department Stores in the United States
Datamonitor's Department Stores in the United States industry profile is an essential resource for top-level data and analysis covering the Department Stores industry. It includes data on market size and segmentation, plus textual and graphical analy...
Related articles
There are currently no comments on this article
Be the first to comment on this article