Clothing retailer Brooks Brothers Group has selected a new Product Lifecycle Management (PLM) solution to help improve product design and development effectiveness, reduce costs and better capture market opportunities.

Brooks Brothers, which was established in 1818, is thought to be America's oldest retailer.

The company has chosen PTC Windchill FlexPLM software, a web-based platform that provides line planning, specification management, merchandising, product development, sourcing, costing, quality and compliance with full supply chain collaboration capabilities.

"Successfully responding to changes in the global market and consumer behaviors necessitates integrated product development and supply chain processes to efficiently secure market opportunities," said Joe Dixon, senior vice president, sourcing and technical design for Brooks Brothers.

"By implementing PTC PLM technology, we will be able to improve our product development efficiency, reduce costs and increase our product hit rates by effectively managing the product lifecycle.

"The solution will also allow us to provide better product assortments for our international markets through collaborative global design and product development with our partners around the world."