Brooks Brothers selects software tool for visibility
US retailer Brooks Brothers has implemented fashion management software that it says will allow it to gain better control of its global supply chain.
As well as the latest version of SAP Fashion Management, Brooks Brothers is implementing the SAP Customer Relationship Management (SAP CRM) and SAP Customer Activity Repository applications, which provide a 360-degree view of customers worldwide.
"We selected SAP to have a global, scalable system from an innovative partner with a strong background in fashion and retail," says Sahal Laher, executive VP and CIO at Brooks Brothers. "The key process benefit that we've realised so far is better visibility into our inventory and our financials.
The application will enable Brooks Brothers to operate its wholesale, manufacturing and retail business processes in one integrated system. "The ability to have all of those functions in one ERP system is extremely powerful for us," Laher adds.
SAP Fashion Management, which launched in January 2014, is a multichannel, vertically integrated fashion application that harmonises wholesale, retail and manufacturing processes within one back-office software system. New customers also include The Rockport Group and VF Corporation.
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